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Car Color and Resale Value

When it comes time to sell your used car, you want to get the best possible price for it. But did you know that the color of your car can impact its resale value?

Some people believe that certain colors are more popular than others and therefore retain their value better. The truth is that it’s not quite that simple. Let’s take a closer look at the topic to see what the experts have to say.

In general, brightly colored cars are more likely to sell for a higher price than more muted or common colors like white, black, or silver. This is because brightly colored cars are more eye-catching and tend to stand out more. As a result, they tend to have a higher “showroom value” than more subdued colors. However, it’s important to note that not all bright colors are created equal.

What do the Experts Say?

The prevailing wisdom among many car experts is that car color does not have a significant impact on resale value. In fact, a study conducted by Kelly Blue Book in 2016 found that there was no difference in resale value between vehicles of different colors after four years.

So, if car color doesn’t matter when it comes to resale value, what does?

The three main factors that affect resale value are make, model, and mileage.
For example, a Toyota Camry will always retain its value better than a Ford Taurus because Toyota has a reputation for reliability.
Likewise, a BMW 3-series will always hold its value better than a BMW 5-series because it’s a more popular model.
And finally, a car with lower mileage will always be worth more than a car with higher mileage—all other things being equal.

What to Do If You’re Selling Your Car?

Now that you know how car color can affect resale value, you may be wondering what you can do to get the most money possible when selling your used car. If you’re planning on selling your car, there are a few things you can do to increase its value.

  • First, make sure the exterior of your car is clean and free of any dents or scratches. A fresh coat of wax can also go a long way in making your car look its best.
  • You should also take some time to clean the interior of your car thoroughly; this includes vacuuming the carpets and scrubbing any dirt or stains from the upholstery.
  • Finally, if your car is more than a few years old, consider getting it serviced before putting it up for sale; this will help show potential buyers that it’s been well-maintained over the years.
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